About Us


In 1857, Mr. Luvchand Amarchand then 22, ventured out to Sudan in North Africa to explore business / trade potential.

It was the time when India’s share in the international trade constituted a modest 2%. However there was a strong demand , across the globe for , INDIAN traditional and agricultural products , realizing the potential and demand for Indian goods.

Mr. Luvchand Amarchand set up his own import firm in North Africa. He chose the inland port of Suakin in Sudan to be his base for all the trade activities in Africa. His business subsequently flourished, this in return, yielded him rich and invaluable rewards of exposure and experience.

The name of the company ‘LOVSON’ was derived from Mr. Luvchand Amarchand’s name, as locally he was affectionately and popularly known as “BABA LOVSON”.

His focus and commitment enabled him to develop and establish his own reputation not only in the African continent, but across the globe.

He left a legacy of hard-work, determination and dedication on the strong and responsible shoulders of his grandson Mr. Bharat G. Shah who ventured out from his birth place Mangrol- Gujrat to Sudan at a tender age of 16. He gained knowledge and experience working with his grandfather. They worked closely together to generate best of resources and opportunities for the company. The company reaped the success of growth and development.

Their hard work coupled with a clearvision lay a foundation of principles and a healthy work culture .

He added new dimensions to the existing trade between his Sudanese and Indian office by importing goods from the Far East, namely Japan.

With the fast changing and volatile situation in Africa, Mr. Bharat Shah returned back to India. He migrated to Mumbai in 1968 with his family; it was the time when India was finding its feet after independence, and was undergoing an industrial revolution.

He started exporting the newly designed and manufactured “slow speed” engines, which were a replica of “Lister” – England. He set up an assembly line in Rajkot, Gujarat, India, to manufacture these engines, and started exporting them to many African and some South East Asian nations. He established an export business in India in 1968; thus ‘LOVSON’ came into existence in INDIA .

In no time, the office that was exporting just one product, transformed into a multi-product company WITH

Today , LOVSON group caters to multiple segments of business and industry. The group has evolved to manufacture and supply a wide range of engineering product from 3 wheelers to Tractors .

INDIAN Embassy Sudan’s, TESTIMONY of LUVCHAND AMARCHAND’s exploits in Africa !